I always hit the bright green button robotically and agree to the purchase. I’m sure we all do. Why would we subject ourselves to the conflicted series of thoughts we would have if we actually considered the question?
“Hmmm, I don’t know, now that you mention it, I’m not sure about the amount. Maybe it should it be less? Do I really need to buy these things? Am I happy with my purchase…? Do you think you should have charged me less…is that why you’re asking? Am I missing out on a sale tomorrow…maybe I should wait before buying all these things?”
Here’s my chance to bag the whole thing, refuse to consume yet more goods, and run for the hills. But no, I’m a compliant consumer, so I click the inviting green button that seems to wink at me, and go on my way.
Still, wouldn’t it be more honest to ask me “Do you confirm this purchase?” Then I could click either yes or no and be saved from the option of entering into a meaningless analytic dialogue with myself that in the end, wouldn’t matter anyway.