Double Take

Taking a second look at life experiences

Archive for the category “Business”

Brave new “bot”world starts in California

Is this a ‘natural’ bot?

“Morning Brew” enters my Inbox every morning, and gives me just what I want: short blurbs about what’s going on in the world so I actually feel that I am able to keep up.

It’s a somewhat edgy deal, with short quips and funny takes on the news of the day, with a readership of people presumably like them….mostly 30-somethings (I read somewhere that millennials don’t like to be called millennials, so I am being accommodating).

The style is quick, to the point, and never disappoints.

By the time I finish my last sip of coffee, I am news-satiated.

You’ll notice that I didn’t provide a link to the site. That’s because every single day I am asked to refer a friend. There are all sorts of perks for doing that, “free” mugs, T-shirts, and more things I don’t need or want.

The more socially savvy you are, the more those perks add up. Can you imagine all the tweets, posts, and shares? (see below)

It’s annoying but I don’t blame them. I’m sure it works (see below).

Because I don’t want to feel guilty about never providing a link to anyone, and since I like it so much and wanted you to know about it, you can read it here.

So, my intention is not for you to sign up but just for you to see what I mean about their edgy style.

Of course, if you do want to sign up, you can do that there, or here .

So, obviously their perks do work for many, many other 30-something people (who get to be an “Insider”), because already, they’ve spun off a new line extension, called “Emerging Tech Brew” —- these 30-somethings are just so darn intimidating aren’t they?

[yes, I subscribed to that too, but am reconsidering because I just don’t want to drink that much coffee].

Back to the point of this blog. (I did have my coffee today, promise).

This blurb in the Tech Brew caught my eye:

As of 10 days ago, all online bots in California are required by law to declare they’re not human.

You can read that again. I did.

So, of course I had to unpack that. Ha! I was wondering exactly how and when the bot would declare that to me?

Would it be in the very beginning of the relationship?

What would people way older than me think about this? Would they even know what a ‘bot’ is? Just what would be their experience with a pop-up chat box anyhow? Interesting to think about.

I clicked on the link to read more. There were some definitions of ‘bot’. ‘online’ ‘online platform’ and ‘person’.

Here’s the definition of person (note, all the words in bold are my choice).

(d) “Person” means a natural person, corporation, limited liability company, partnership, joint venture, association, estate, trust, government, governmental subdivision or agency, or other legal entity or any combination thereof.
So, what would an unnatural person be like? Too much makeup? Not easygoing? Not into sustainability? 
I am not sure I want to think of combinations right now.
Here’s the law (again, just note what I bolded, no other explanation needed):
 (a) It shall be unlawful for any person to use a bot to communicate or interact with another person in California online, with the intent to mislead the other person about its artificial identity for the purpose of knowingly deceiving the person about the content of the communication in order to incentivize a purchase or sale of goods or services in a commercial transaction or to influence a vote in an election. A person using a bot shall not be liable under this section if the person discloses that it is a bot.

I leave the rest to your good sense of humor. Have a laugh, or two.

All I know is that the next time I interact with a bot, I want to know what its intentions are.

(But I didn’t say that, a bot did).

Ruth Schapira 

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Is that amount okay?

yes-no

I always hit the bright green button robotically and agree to the purchase. I’m sure we all do. Why would we subject ourselves to the conflicted series of thoughts we would have if we actually considered the question?

“Hmmm, I don’t know, now that you mention it, I’m not sure about the amount. Maybe it should it be less? Do I really need to buy these things? Am I happy with my purchase…? Do you think you should have charged me less…is that why you’re asking? Am I missing out on a sale tomorrow…maybe I should wait before buying all these things?”

Here’s my chance to bag the whole thing, refuse to consume yet more goods, and run for the hills. But no, I’m a compliant consumer,  so I click the inviting green button that seems to wink at me, and go on my way.

Still, wouldn’t it be more honest to ask me “Do you confirm this purchase?” Then I could click either yes or no and be saved from the option of entering into a meaningless analytic dialogue with myself that in the end, wouldn’t matter anyway.

The Simple Reason Social Media Marketing Bugs Me

The Social Media Trap

The Social Media Trap

I subscribe to many social media marketing newsletters. These are crafted with the help of Headline Analyzers, SEO-proven keywords and the like.

So, you’d think at least their headlines would grab me.

Yet, I delete, with such pleasure, as if I’m doing a mailbox cleanse or something, about 9 out of the 10 I regularly receive.

Why not just unsubscribe you ask?

Because every so often, they offer useful and timely solid content.

So, what annoys me to the point of happily clicking that e-mail into oblivion?

Here’s the crux of it: I don’t want to “Learn How to Get More Twitter Followers” or  discover the “7 Easy Ways to Get More Instagram Followers” or “How to run a Facebook ad and build my list for $10 day” .

Concerning these types of pitches, the ones on I see on Twitter are perhaps the worst.  It’s the platform I’m on most often, and I shake my head in disbelief as I read endless tweets about how I can maximize my marketing muscle.

Buy my book. Get my new product. Learn how to increase your reach. Get more clicks. More. Better. Best.

Some of the people represent firms where you can buy thousands of followers.

Really? The sales approach there is that once you’ve hit a magic number of followers, you can market yourself more easily as an expert, gaining more street cred, which in turn, converts into dollars.

Me, I just want to be on the platform, not monetize my experience from it.

(I’m not a “facebook person”, or an “Instagrammer”, though I’ll let anyone know who asks, the reasons why I’m on Twitter over other social media platforms).

So, I’ll continue to purge my Inbox of these kinds of offers and feel like I’m escaping the marketing machine’s social media trap.

Click. Delete. Boy, does that feel good.

 

Photo courtesy of flickr.com 

The Special Sweetness of the Once-A-Year Holiday Party

holidaycandle

Do you dread or anticipate the obligatory company holiday party?

I’m surprised by how much I look forward to attending my husband’s holiday party every year. Here’s my list of some of the reasons for why I enjoy this experience so much:

  • It’s not really a holiday party, but a festive meal served for about 4o people, family style, which encourages interaction and discussions about the food. The food is absolutely delicious! (envision sautéed garlicky spinach on top of crostini; a light caesar salad with shaved parmesan, light sacchetti  pasta, filled with ricotta cheese and white truffles in a white sauce garnished with slivered almonds; lemon-infused salmon with a lightly crumbed topping; and then tiramisu on large platters, adorned with lightly filled miniature cannolis. Are you with me yet? Do you need to read the rest??)
  • There’s something special for me in checking in with everyone to see how they’ve fared over a year’s time, since we don’t see each other socially. That might be perceived as a negative, but for me, it’s having defined boundaries for a different type of relationship.
  • Hearing about their children’s accomplishments, and sharing their pride in the details about their stage of life, gives my own memories a boost as I think about my own children and where they are in life.
  • Conversations started a year ago, seem to build upon themselves a year later. It’s not like starting all over…but instead a way to delve deeper into subjects every time you meet. Over the years, the connections get just a little more solidified, and that process is fun to experience.

So, have you attended a holiday party yet? Do you love the experience or dread it? Please share  here!

 

photo courtesy of Creative Commons. http://www.torange.us 

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