Double Take

Taking a second look at life experiences

Archive for the category “Business”

Is that amount okay?


I always hit the bright green button robotically and agree to the purchase. I’m sure we all do. Why would we subject ourselves to the conflicted series of thoughts we would have if we actually considered the question?

“Hmmm, I don’t know, now that you mention it, I’m not sure about the amount. Maybe it should it be less? Do I really need to buy these things? Am I happy with my purchase…? Do you think you should have charged me less…is that why you’re asking? Am I missing out on a sale tomorrow…maybe I should wait before buying all these things?”

Here’s my chance to bag the whole thing, refuse to consume yet more goods, and run for the hills. But no, I’m a compliant consumer,  so I click the inviting green button that seems to wink at me, and go on my way.

Still, wouldn’t it be more honest to ask me “Do you confirm this purchase?” Then I could click either yes or no and be saved from the option of entering into a meaningless analytic dialogue with myself that in the end, wouldn’t matter anyway.


The Simple Reason Social Media Marketing Bugs Me

The Social Media Trap

The Social Media Trap

I subscribe to many social media marketing newsletters. These are crafted with the help of Headline Analyzers, SEO-proven keywords and the like.

So, you’d think at least their headlines would grab me.

Yet, I delete, with such pleasure, as if I’m doing a mailbox cleanse or something, about 9 out of the 10 I regularly receive.

Why not just unsubscribe you ask?

Because every so often, they offer useful and timely solid content.

So, what annoys me to the point of happily clicking that e-mail into oblivion?

Here’s the crux of it: I don’t want to “Learn How to Get More Twitter Followers” or  discover the “7 Easy Ways to Get More Instagram Followers” or “How to run a Facebook ad and build my list for $10 day” .

Concerning these types of pitches, the ones on I see on Twitter are perhaps the worst.  It’s the platform I’m on most often, and I shake my head in disbelief as I read endless tweets about how I can maximize my marketing muscle.

Buy my book. Get my new product. Learn how to increase your reach. Get more clicks. More. Better. Best.

Some of the people represent firms where you can buy thousands of followers.

Really? The sales approach there is that once you’ve hit a magic number of followers, you can market yourself more easily as an expert, gaining more street cred, which in turn, converts into dollars.

Me, I just want to be on the platform, not monetize my experience from it.

(I’m not a “facebook person”, or an “Instagrammer”, though I’ll let anyone know who asks, the reasons why I’m on Twitter over other social media platforms).

So, I’ll continue to purge my Inbox of these kinds of offers and feel like I’m escaping the marketing machine’s social media trap.

Click. Delete. Boy, does that feel good.


Photo courtesy of 

The Special Sweetness of the Once-A-Year Holiday Party


Do you dread or anticipate the obligatory company holiday party?

I’m surprised by how much I look forward to attending my husband’s holiday party every year. Here’s my list of some of the reasons for why I enjoy this experience so much:

  • It’s not really a holiday party, but a festive meal served for about 4o people, family style, which encourages interaction and discussions about the food. The food is absolutely delicious! (envision sautéed garlicky spinach on top of crostini; a light caesar salad with shaved parmesan, light sacchetti  pasta, filled with ricotta cheese and white truffles in a white sauce garnished with slivered almonds; lemon-infused salmon with a lightly crumbed topping; and then tiramisu on large platters, adorned with lightly filled miniature cannolis. Are you with me yet? Do you need to read the rest??)
  • There’s something special for me in checking in with everyone to see how they’ve fared over a year’s time, since we don’t see each other socially. That might be perceived as a negative, but for me, it’s having defined boundaries for a different type of relationship.
  • Hearing about their children’s accomplishments, and sharing their pride in the details about their stage of life, gives my own memories a boost as I think about my own children and where they are in life.
  • Conversations started a year ago, seem to build upon themselves a year later. It’s not like starting all over…but instead a way to delve deeper into subjects every time you meet. Over the years, the connections get just a little more solidified, and that process is fun to experience.

So, have you attended a holiday party yet? Do you love the experience or dread it? Please share  here!


photo courtesy of Creative Commons. 

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